{"id":18578,"date":"2019-03-18T12:32:16","date_gmt":"2019-03-18T09:32:16","guid":{"rendered":"https:\/\/shina.guide\/press\/?p=18578"},"modified":"2019-05-10T01:42:04","modified_gmt":"2019-05-09T22:42:04","slug":"brand-finance-michelin-%d1%81%d0%be%d1%85%d1%80%d0%b0%d0%bd%d1%8f%d0%b5%d1%82-%d0%bf%d0%be%d0%b7%d0%b8%d1%86%d0%b8%d1%8e-%d1%81%d0%b0%d0%bc%d0%be%d0%b3%d0%be-%d1%86%d0%b5%d0%bd%d0%bd%d0%be%d0%b3","status":"publish","type":"post","link":"https:\/\/shina.guide\/press\/18578\/","title":{"rendered":"\u0422\u043e\u043f-10 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0430 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0448\u0438\u043d\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 2018 \u0433\u043e\u0434\u0430 \u043f\u043e \u0432\u0435\u0440\u0441\u0438\u0438 Brand Finance"},"content":{"rendered":"<figure id=\"attachment_18584\" aria-describedby=\"caption-attachment-18584\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18584 size-full\" src=\"https:\/\/shina.guide\/press\/wp-content\/uploads\/2019\/03\/brand-finance-top-of-tyres-brands-2019.jpg\" alt=\"\" width=\"650\" height=\"432\" srcset=\"https:\/\/shina.guide\/press\/wp-content\/uploads\/2019\/03\/brand-finance-top-of-tyres-brands-2019.jpg 650w, https:\/\/shina.guide\/press\/wp-content\/uploads\/2019\/03\/brand-finance-top-of-tyres-brands-2019-600x399.jpg 600w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption id=\"caption-attachment-18584\" class=\"wp-caption-text\">\u041f\u043e \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430\u043c: Brand Finance<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c\u0443 \u043e\u0442\u0447\u0451\u0442\u0443 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0439 \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u043e\u0439 \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043e\u0446\u0435\u043d\u043a\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 Brand Finance, \u0442\u0440\u043e\u0439\u043a\u0430 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 \u0441\u0430\u043c\u044b\u0445 \u0446\u0435\u043d\u043d\u044b\u0445 \u0432 \u043c\u0438\u0440\u0435 \u0448\u0438\u043d\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c 2018 \u0433\u043e\u0434\u0430 \u043e\u0441\u0442\u0430\u043b\u0430\u0441\u044c \u043d\u0435\u0438\u0437\u043c\u0435\u043d\u043d\u043e\u0439: Michelin, Bridgestone \u0438 Continental <a href=\"https:\/\/shina.guide\/press\/13869\/\">\u0437\u0430\u0449\u0438\u0442\u0438\u043b\u0438 \u0441\u0432\u043e\u0438 \u043c\u0435\u0441\u0442\u0430.<\/a><!--more--><\/p>\n<p style=\"text-align: justify;\">\u0412 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a \u0440\u0430\u0441\u0447\u0451\u0442\u0443 \u043e\u0431\u0449\u0435\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430, Brand Finance \u0442\u0430\u043a\u0436\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0441\u0438\u043b\u0443 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0449\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438, \u0430\u043a\u0446\u0438\u043e\u043d\u0435\u0440\u043d\u044b\u0439 \u043a\u0430\u043f\u0438\u0442\u0430\u043b \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041d\u0430\u0440\u044f\u0434\u0443 \u0441 \u0443\u0440\u043e\u0432\u043d\u0435\u043c \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0441\u0438\u043b\u0430 \u0431\u0440\u0435\u043d\u0434\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0440\u0435\u0448\u0430\u044e\u0449\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n<p style=\"text-align: justify;\">\u0412 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 Michelin \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u0442 \u0437\u0430 \u0441\u043e\u0431\u043e\u0439 \u0437\u0432\u0430\u043d\u0438\u0435 \u0441\u0430\u043c\u043e\u0433\u043e \u0441\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0432 \u043c\u0438\u0440\u0435 \u0448\u0438\u043d\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u0438\u043d\u0434\u0435\u043a\u0441\u0430 \u043f\u0440\u043e\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 (Brand Strength Index, BSI) 86,30 \u0438\u0437 100 \u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u043e\u043c AAA, \u043d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 9-\u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u043e\u0435 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u0434\u043e 7,2 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410. Michelin &#8212; \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435, \u043f\u043e\u043b\u0443\u0447\u0438\u0432\u0448\u0438\u0439 \u0442\u0430\u043a\u043e\u0439 \u0440\u0435\u0439\u0442\u0438\u043d\u0433, \u0438 \u0435\u0433\u043e BSI \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u0435 \u0443\u0441\u0442\u0443\u043f\u0430\u0435\u0442 <a href=\"https:\/\/shina.guide\/press\/tags\/bridgestone\/\">Bridgestone<\/a>, \u0437\u0430\u043d\u044f\u0432\u0448\u0435\u043c\u0443 \u0432\u0442\u043e\u0440\u043e\u0435 \u043c\u0435\u0441\u0442\u043e, \u0441 BSI 78,10 \u0438\u0437 100.<\/p>\n<figure id=\"attachment_18580\" aria-describedby=\"caption-attachment-18580\" style=\"width: 907px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18580 size-full\" src=\"https:\/\/shina.guide\/press\/wp-content\/uploads\/2019\/03\/brand-finance-top-10-tyres-brands-2019.jpg\" alt=\"\" width=\"907\" height=\"556\" srcset=\"https:\/\/shina.guide\/press\/wp-content\/uploads\/2019\/03\/brand-finance-top-10-tyres-brands-2019.jpg 907w, https:\/\/shina.guide\/press\/wp-content\/uploads\/2019\/03\/brand-finance-top-10-tyres-brands-2019-600x368.jpg 600w, https:\/\/shina.guide\/press\/wp-content\/uploads\/2019\/03\/brand-finance-top-10-tyres-brands-2019-768x471.jpg 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><figcaption id=\"caption-attachment-18580\" class=\"wp-caption-text\">\u0422\u043e\u043f\u043e\u0432\u0430\u044f \u0434\u0435\u0441\u044f\u0442\u043a\u0430 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0430 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0446\u0435\u043d\u043d\u044b\u0445 \u0432 \u043c\u0438\u0440\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0448\u0438\u043d. Brand Finance, 2019.<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><strong>\u0428\u0438\u043d\u043d\u044b\u0439 \u0441\u0435\u043a\u0442\u043e\u0440 \u0441\u0442\u0440\u0430\u0434\u0430\u0435\u0442<\/strong><\/h4>\n<p style=\"text-align: justify;\">\u0417\u0430 2018 \u0433\u043e\u0434 \u0448\u0438\u043d\u043d\u044b\u0439 \u0441\u0435\u043a\u0442\u043e\u0440 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0441\u0442\u0440\u0430\u0434\u0430\u043b, \u0447\u0442\u043e \u043e\u0442\u043e\u0431\u0440\u0430\u0437\u0438\u043b\u043e\u0441\u044c \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0441\u0435\u043c\u044c \u0438\u0437 \u0434\u0435\u0441\u044f\u0442\u0438 \u0448\u0438\u043d\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043f\u043e\u0442\u0435\u0440\u044f\u043b\u0438 \u0432 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 Continental \u0441\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044c \u043d\u0430 28% \u0434\u043e 3,4 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 Goodyear \u0441\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044c \u043d\u0430 10% \u0434\u043e 1,9 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410, \u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 Hankook \u0441\u0442\u0430\u043b\u0430 \u043c\u0435\u043d\u044c\u0448\u0435 \u043d\u0430 8%, \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0432 \u043e\u0442\u043c\u0435\u0442\u043a\u0438 1,5 \u043c\u043b\u0440\u0434. \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410.<\/p>\n<p style=\"text-align: justify;\">\u042d\u0442\u0443 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044e \u043c\u043e\u0436\u043d\u043e \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u043d\u0435\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0438 \u0440\u0435\u0437\u043a\u0438\u043c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435\u043c \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041a\u0438\u0442\u0430\u0439 &#8212; \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0439 \u0432 \u043c\u0438\u0440\u0435 \u0430\u0432\u0442\u043e\u0440\u044b\u043d\u043e\u043a &#8212; \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u0437\u0430 20 \u043b\u0435\u0442 \u043f\u0435\u0440\u0435\u0436\u0438\u043b \u0440\u0435\u0437\u043a\u0438\u0439 \u0441\u043f\u0430\u0434 \u043f\u0440\u043e\u0434\u0430\u0436 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0435\u0439. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 <a class=\"textshinaguide\" style=\"text-decoration: none; color: #000;\" href=\"https:\/\/shina.guide\/press\/18578\/\">Shina.Guide<\/a>, \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438 \u0432\u0441\u0451 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u0432\u043e\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0442\u0435\u043a\u0442\u043e\u0440\u0430, \u0430 \u043d\u0435 \u043d\u043e\u0432\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 (\u0440\u043e\u0441\u0442 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0438 \u0448\u0438\u043d \u0441 \u0432\u043e\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u043f\u0440\u043e\u0442\u0435\u043a\u0442\u043e\u0440\u043e\u043c \u043e\u0431\u0443\u0441\u043b\u043e\u0432\u043b\u0435\u043d \u0438\u0445 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u043d\u043e\u0441\u0442\u044c\u044e, \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0441\u0442\u044c\u044e \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c\u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c\u0438).<\/p>\n<p style=\"text-align: justify;\">\u0422\u0430\u043a\u0436\u0435 \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0442 \u043e\u0437\u0430\u0431\u043e\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0438\u043d\u043e\u0441\u0442\u0440\u0430\u043d\u043d\u044b\u0445 \u0438\u043c\u043f\u043e\u0440\u0442\u0451\u0440\u043e\u0432-\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u0442\u0440\u0430\u0441\u043b\u044c \u0433\u043e\u0442\u043e\u0432\u0438\u0442\u0441\u044f \u043a \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u043c \u0422\u0440\u0430\u043c\u043f\u043e\u043c 25-\u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u044b\u043c \u0442\u0430\u0440\u0438\u0444\u0430\u043c.<\/p>\n<p style=\"text-align: justify;\">\u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u043f\u0440\u043e\u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043b \u0410\u043b\u0435\u043a\u0441 \u0425\u0435\u0439 (Alex Haigh), \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 Brand Finance: <em>\u00ab\u0411\u0440\u0435\u043d\u0434\u044b \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0441\u043c\u0435\u043d\u043d\u044b\u0445 \u0430\u0432\u0442\u043e\u0437\u0430\u043f\u0447\u0430\u0441\u0442\u0435\u0439 &#8212; \u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0448\u0438\u043d\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u043e\u0432 \u0434\u043e \u043c\u0435\u0441\u0442\u043d\u044b\u0445 \u0433\u0430\u0440\u0430\u0436\u0435\u0439 &#8212; \u0433\u043e\u0442\u043e\u0432\u044f\u0442\u0441\u044f \u043a \u0442\u0430\u0440\u0438\u0444\u0430\u043c \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0430 \u0414\u043e\u043d\u0430\u043b\u044c\u0434\u0430 \u0422\u0440\u0430\u043c\u043f\u0430 \u043d\u0430 \u0438\u043c\u043f\u043e\u0440\u0442\u043d\u044b\u0435 \u043a\u0438\u0442\u0430\u0439\u0441\u043a\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438 \u0442\u043e\u0432\u0430\u0440\u044b. \u041e\u0433\u0440\u043e\u043c\u043d\u044b\u0435 \u0441\u0431\u043e\u0440\u044b \u0443\u0436\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0441\u0442\u0430\u043b\u044c\u043d\u043e\u0439 \u0438 \u0430\u043b\u044e\u043c\u0438\u043d\u0438\u0435\u0432\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438, \u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0442\u0430\u0440\u0438\u0444\u044b \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0446\u0435\u043b\u044b\u0439 \u0440\u044f\u0434 \u0434\u0440\u0443\u0433\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044d\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u0438 \u043f\u0440\u043e\u0434\u0430\u044e\u0442. \u0412 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u043c \u0433\u043e\u0434\u0443 \u0432 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u044d\u0442\u043e \u043e\u0449\u0443\u0442\u044f\u0442 \u0442\u0435, \u043a\u0442\u043e \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0448\u0438\u043d\u0430\u043c\u0438, \u0437\u0435\u0440\u043a\u0430\u043b\u0430\u043c\u0438 \u0437\u0430\u0434\u043d\u0435\u0433\u043e \u0432\u0438\u0434\u0430 \u0438 \u0441\u0442\u0435\u043a\u043b\u043e\u043e\u0447\u0438\u0441\u0442\u0438\u0442\u0435\u043b\u044f\u043c\u0438\u00bb.<\/em><\/p>\n<h4 style=\"text-align: justify;\">Pirelli \u0438 Sumitomo \u2013 \u0431\u0440\u0435\u043d\u0434\u044b, \u043f\u043e\u043d\u0438\u0436\u0430\u044e\u0449\u0438\u0435 \u0442\u0440\u0435\u043d\u0434<\/h4>\n<p style=\"text-align: justify;\">\u0418\u0442\u0430\u043b\u044c\u044f\u043d\u0441\u043a\u0438\u0439 <a href=\"https:\/\/shina.guide\/press\/tags\/pirelli\/\">Pirelli<\/a> \u0438 \u044f\u043f\u043e\u043d\u0441\u043a\u0438\u0439 <a href=\"https:\/\/shina.guide\/press\/tags\/sumitomo\/\">Sumitomo<\/a> &#8212; \u0434\u0432\u0430 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 \u0448\u0438\u043d\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432 2018 \u0433\u043e\u0434\u0443 \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0438\u0441\u044c \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435\u043c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 &#8212; \u043d\u0430 6% \u0434\u043e 1,6 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 \u0438 \u043d\u0430 33% \u0434\u043e 801 \u043c\u043b\u043d \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e.<\/p>\n<p style=\"text-align: justify;\">\u0421\u0438\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b Pirelli \u0438 Sumitomo \u043e\u0431\u0443\u0441\u043b\u043e\u0432\u043b\u0435\u043d\u044b \u0438\u0445 \u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u0438\u0435\u043c \u043a \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u0438\u0435\u043c \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0431\u0440\u0435\u043d\u0434\u044b \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432. Sumitomo \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430 \u0441\u0432\u043e\u0438 \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u0433\u043e\u0434, \u0441\u043e\u043e\u0431\u0449\u0438\u0432 \u043e 16-\u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u043e\u043c \u0440\u043e\u0441\u0442\u0435, \u0447\u0435\u043c\u0443 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u043e \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u0435 \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u043e\u0439 \u043e\u043f\u0442\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Micheldever Tire Services Ltd, \u0447\u0442\u043e \u0435\u0449\u0451 \u0431\u043e\u043b\u044c\u0448\u0435 \u0443\u043b\u0443\u0447\u0448\u0438\u043b\u043e \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0430 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u043c \u0440\u044b\u043d\u043a\u0435.<\/p>\n<p style=\"text-align: justify;\">Sumitomo \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442 \u0441 <a href=\"https:\/\/shina.guide\/press\/tags\/dunlop\/\">Dunlop<\/a> (\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u043d\u0430 1% \u0434\u043e 2,0 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410), \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0439 \u0446\u0435\u043d\u0442\u0440 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043e\u043a, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0448\u0438\u043d.<\/p>\n<p style=\"text-align: justify;\">Pirelli \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0443\u0435\u0442 \u0441\u0435\u0431\u044f \u043a\u0430\u043a \u043c\u043e\u0449\u043d\u044b\u0439 \u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434, \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u0441\u0432\u043e\u0438\u043c \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u0442\u0432\u043e\u043c \u0441 \u0447\u0435\u043c\u043f\u0438\u043e\u043d\u0430\u0442\u043e\u043c \u0424\u043e\u0440\u043c\u0443\u043b\u0430-1 \u0438 \u0441\u043f\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0434\u0440\u0443\u0433\u0438\u0445 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u044b\u0445 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u044b\u0445 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0439, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0444\u0443\u0442\u0431\u043e\u043b, \u0431\u0435\u0439\u0441\u0431\u043e\u043b \u0438 \u043f\u0430\u0440\u0443\u0441\u043d\u044b\u0439 \u0441\u043f\u043e\u0440\u0442. \u042d\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u0432 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u0441 \u0441\u0438\u043b\u044c\u043d\u044b\u043c \u0438\u0442\u0430\u043b\u044c\u044f\u043d\u0441\u043a\u0438\u043c \u043d\u0430\u0441\u043b\u0435\u0434\u0438\u0435\u043c \u043f\u0440\u0438\u0432\u0435\u043b\u0430 \u043a \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439 \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u0446\u0438\u0438 \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0438, \u043a\u0430\u043a \u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0435, \u043a \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n<p style=\"text-align: justify;\"><em>\u041f\u043e\u0434 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0447\u0438\u0441\u0442\u0430\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0432\u044b\u0433\u043e\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u0442, \u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0440\u0443\u044f \u0431\u0440\u0435\u043d\u0434 \u043d\u0430 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u043c \u0440\u044b\u043d\u043a\u0435.\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\"><em>\u0421\u0438\u043b\u0430 \u0431\u0440\u0435\u043d\u0434\u0430 &#8212; \u044d\u0442\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u043e \u043d\u0435\u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0435\u0433\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c\u0438.<\/em><\/p>\n<p><!-- sg-copyright-start --><\/p>\n<div class=\"theshinaguide\">\n<div class=\"theshinaguide-left\" style=\"float: left;\"><em>\u041c\u0430\u0440\u0442\u0430 \u0428\u0430\u043d\u0433\u0438\u043d\u0430<br \/>\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a class=\"theshinaguide\" style=\"text-decoration: none; color: #000;\" href=\"https:\/\/shina.guide\/\">Shina.Guide<\/a><\/em><\/div>\n<div style=\"clear: both;\"><\/div>\n<\/div>\n<p><!-- sg-copyright-end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c\u0443 \u043e\u0442\u0447\u0451\u0442\u0443 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0439 \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u043e\u0439 \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043e\u0446\u0435\u043d\u043a\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 Brand Finance, \u0442\u0440\u043e\u0439\u043a\u0430 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 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